As a CEO, you need to determine the course of your company for the next few years and beyond. But with a changing global economy, you are now faced with a whole new multitude of challenges of your organisation.

Held annually in Singapore for more than 30 years, The Job of The Chief Executive Programme (JOCE) has been attended by more than 1,250 C-suites executives from 40 countries around the world and is now into its 34th run. In Asia, this programme is known for the sharing of best practices and has helped chief executives and top management to recharge, retool and review their strategies in today’s highly competitive and globalised economy.

Over five-day of interactive and intensive sessions, the programme will equip participants with new tools and insights to meet the strategic challenge of their organisation in Asia’s dynamic environment. Participants will examine actual business situations with real-life problems for them to resolve. The programme also provides an opportunity for participants to challenge their paradigm of thinking, reaffirms their opinions and sharpens their decision-making communication skills.

Key Design Elements

The JOCE programme is unique in that it includes the following key elements:

  • Multiple sessions led by one of the world’s leading authorities on the topic
  • Instructors with extensive executive education experience
  • Content with demonstrated real-world relevance and effectiveness for top leadership team
  • Highly interactive delivery
  • Opportunities to apply lessons to participant’s own companies
  • Asian dimension in each module

Who Must Attend

  • Chairpersons
  • Executive Directors
  • General Managers
  • CEOs
  • Executive Vice Presidents
  • Business unit or country managers in Asia
  • Presidents
  • Senior Vice Presidents
  • Managing Partners
  • Managing Directors

Key Benefits

  • Provides systematic ways of approaching the multi-faceted role, unique responsibilities and challenges faced by top executives
  • Develop a customized plan and strategies to integrate into practice
  • Collaborate with a group of diverse and experience peers
  • Validate or recast your organizational vision and develop clear action
  • Identify deficiencies in the formulation of your organization's strategy and determine steps to address them
  • Diagnose the current state of organizational alignment and create appropriate interventions
  • Create a "Winning Proposition" that differentiates your organization and provides greater value to your customers and a political plan to facilitate the execution of your strategy
  • Develop a concrete action plan for your specific implementation challenges
Date : July 13 - 18, 2014
Venue : SIM Management House, 41 Namly Avenue
Fees : S$16,050 (inclusive of 7% GST)
70% WDA funding available for SMEs*: The JOCE programme is developed in consultation with the Singapore Workforce Development Agency (WDA). It is referenced to the Leadership & People Management Workforce Skills Qualifications framework (visit and benchmarked at the Transformational level.
*WDA funding cannot be combined with any discount
Visa offer: Enjoy 5% off programme fee when you pay by Visa. Visa's general terms and conditions apply.
For foreign delegates sponsored by their organisations, GST is not applicable. If payment is made by a Singapore registered company, GST will apply.

Day One & Two: Developing a Competitive Strategy

Prof. Anil Gupta
Professor of Strategy and Globalisation
University of Maryland
Smith School of Business
These two sessions will provide participants with the latest cutting edge thinking on diagnosing and selecting a competitive strategy. The session combines an introduction to the best real world thinking on strategy, with applications based on a global perspective.

Topics would include:

  • Creating Competitive Advantage
  • Designing Growth Strategies
  • Designing Global Strategy

After completing this session, participants will be able to:

  • Determine the specific sources of their company’s competitive advantages and disadvantages
  • Identify the potential actions that could eliminate or reduce the intensity of the competitive disadvantages
  • Identify the logical growth options for their company to consider along both dimensions – new products/services as well as new customers
  • Assess the relative merits of the different growth options and choose the most promising/least risky options
  • Design an implementation plan for the selected growth strategy
  • Design a strategy for international/global expansion
  • Design a game plan to leverage international/global presence for competitive advantage.

These sessions will be based on the work of Professor Anil Gupta, the author of over 70 academic papers and four books (including The Quest for Global Dominance). He is also widely recognised as one of the world’s leading experts on strategy, globalisation, and emerging markets.

Day Three: Aligning Workforce Strategy with Competitive Strategy

Prof. Mark Huselid
Professor of Human Resource Management
Rugters University
School of Management and Labor Relations
This session is based on the work of Professors Brian Becker (UB), Mark Huselid (Rutgers) and Richard Beatty (Rutgers/Michigan) – The Differentiated Workforce: Transforming Talent into Strategic Impact, Harvard Business School Press, 2009, and “A Players” or “A Positions”: The Strategic Logic of Workforce Management, Harvard Business Review, 2005. For the first time, senior managers can learn to approach workforce strategy that has a direct impact on the larger strategic success of their organisation.

Topics would include:

  • Building Business Strategy
  • Creating Strategic Capabilities
  • Reviewing Strategic Positions
  • Identifying Strategic Talent

After completing this session, participants will be able to:

  • Improve those aspects of strategy execution that rely on talent
  • Follow strategic workforce issues as closely as they follow financial issues
  • Be able to target workforce investments where they create the highest strategic return, as well as reducing or eliminating those investments with little or no return
  • Understand how to make the strategic contribution of the workforce transparent and measurable.
  • Understand how to hold both line managers and HR managers accountable for strategic workforce success.

This session will be led by Professor Mark Huselid, one of the world’s leading authorities on strategic human resource management and one of the authors of The Differentiated Workforce, one of the most highly regarded books on strategic human resource management.

Day Four: Leadership

Prof. Paul Tesluk
Professor of Organisational Behaviour
University at Buffalo
The State University of New York School of Management
Organisational change and transformation is critical in order to successfully implement an effective competitive strategy. Senior executives, therefore, need to be effective leaders of organizational change. This session will provide participants with a framework for leading change and incorporate tools for assessing their organization’s readiness for change and tools and approaches for leading change.

Assessing Organisational Readiness for Change

  • Understanding of own leadership style & strengths
  • Adapting leadership styles
  • Analysing barriers to change

After completing this session, participants will:

  • Be able to assess the barriers to successful change and transformation in their organization and the strategies to overcome those obstacles
  • Understand the importance of creating an organizational culture that supports effective change and transformation and how to be an effective culture change agent
  • Better understand their own leadership style and how to most effectively lead change given their leadership strengths
  • Be able to assess their organization’s readiness for change and appropriately adjust their change strategy and leadership style

The instructor will be Dr. Paul Tesluk, Carmichael Chair in Organizational Behavior from the UB School of Management. Professor Tesluk’s research and teaching focuses on the area of leadership, innovation and organizational change and has taught the subject in multiple executive education and leadership development programs, both in the US and Asia.

Day Five: Driving Innovation and Change

Prof. Paul Tesluk
Professor of Organisational Behaviour
University at Buffalo
The State University of New York School of Management
Successful strategies are typically premised on innovation and change. Developing a strategic capability that encourages and supports innovation, and effectively manages change is one of the most important responsibilities of the senior leadership. This session will focus on what is required to develop this strategic capability and help participants diagnose challenges, and possible solutions, in their own companies.

Topics would include:

  • Role of the CEO and top management team
  • X-teams and organisational innovation
  • Organisation innovation and change in Asia
  • Promoting knowledge sharing and innovation
  • Managing and leading organisation change
  • Making innovation and organisational change sustainable

After completing this session, participants will be able to:

  • Understand the approaches and actions they can take as a CEO in order to promote innovation in their organisation
  • Understand the role of learning in producing innovation and how to cultivate a growth mindset in their organisation
  • Design and lead teams that can produce innovation
  • Initiate sustainable organisational change to further an innovation culture
  • Make innovation and adaptability to change sustainable and a source of competitive advantage

Professor Paul Tesluk, Donald S Carmichael Chair in Organisational Behaviour in the School of Management at the University at Buffalo, will lead this session. He has extensive experience with the application of these ideas in real companies, as well as sharing these insights in executive education programmes.


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Programme leaders from top international business schools.

Professor Anil K. Gupta is widely recognised as one of the world’s leading experts on strategy and globalisation.

Prof. Anil Gupta
Professor of Strategy and Globalisation
University of Maryland
Smith School of Business
The Michael Dingman Chair in Global Strategy & Entrepreneurship at the Smith School of Business, The University of Maryland at College Park, Professor Gupta is the author, co-author, or co-editor of over 70 papers and four books.

He also serves as a regular columnist on “Getting China and India Right” for BusinessWeek. His opinion pieces have been published in The Wall Street Journal, Financial Times, Chief Executive Magazine, China Daily and other outlets. He has also been quoted by The Economist, The Wall Street Journal, BusinessWeek, BBC, CNBC as well as other leading media in the US, China, India, and Europe.

Professor Gupta has also been ranked by Management International Review as one of the “Top 20 North American Superstars” for research in strategy and organisation. The recipient of numerous awards for excellence in research and teaching, Professor Gupta has been recognised by BusinessWeek as an Outstanding Faculty in its Guide to the Best B-Schools.

He serves regularly as a keynote speaker at major conferences and corporate forums in the US, Europe, China, and India. He is also a consultant and adviser on strategy and globalisation with some of the largest corporations in the world including IBM, Marriott, First Data, Jacobs Engineering, ABB, McGraw-Hill, Indian Oil, Huawei Technologies, McCormick, Finnair and more.

Programme leaders from top international business schools.

Professor Mark Huselid is the Distinguished Professor II of HR Strategy in the School of Management and Labour Relations at Rutgers University.

Prof. Mark Huselid
Professor of Human Resource Management
Rugters University
School of Management and Labor Relations
Professor Huselid’s teaching and consulting activities focuses on the development of balanced measurement systems to reflect the contribution of the workforce, workforce management systems, and the HR management function to strategy execution and business success.

The Editor of the Human Resource Management Journal from 2000-2004, he is also a frequent speaker to professional audiences throughout the US, Europe, Africa, and Asia. In addition, he has consulted on the topics of HR measurement and strategy with dozens of companies around the world.

His first book The HR Scorecard: Linking People, Strategy & Performance (with Brian Becker and Dave Ulrich) was published in 2001. His second book The Workforce Scorecard: Managing Human Capital to Execute Strategy (with Brian Becker and Dick Beatty) was published in 2005. Both books were translated into 10 languages and international bestsellers.

His latest book The Differentiated Workforce: Transforming Talent Into Strategic Impact (with Brian Becker and Dick Beatty) was published in March 2009.

Programme leaders from top international business schools.

Professor Paul Tesluk is the Donald S. Carmichael Professor of Organisational Behaviour in the School of Management at the University at Buffalo.

Prof. Paul Tesluk
Professor of Organisational Behaviour
University at Buffalo
The State University of New York School of Management
His work focuses on strategies to enhance team effectiveness and innovation, the assessment and development of management and leadership talent, and transitions of organisations to high-involvement workplace systems. He also received awards from the Society for Industrial and Organisational Psychology for his research on work team effectiveness and work experience and leadership development.

An elected Fellow of the Society for Industrial and Organisational Psychology, the Society for Organisational Behaviour, and in-coming Chair of the Organisational Behaviour Division of the Academy of Management, the world’s largest professional academic organisation of organisational behaviour scholars, he also regularly teaches in corporate development programmes on topics involving virtual teams, leadership development, organisational change and innovation.

Programme Director

Indicate your interest today.

As seats are limited, early registration is highly recommended.

Simply fill in the required fields below and we will get in touch with you to help you with your enquiry.

Alternatively, if you wish to register for the programme now, CLICK HERE for our registration form directly.

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‘Very often, when we have an issue, we think in terms of what we, as a leading AV company would do. But now, we also ask how leaders of other industries would handle it.’
Sherwin Siregar
Deputy Chief Executive Officer, Atlas Sound & Vision Pte Ltd (Singapore)
‘It helps to open my mind in many areas that are fundamental to me as a person and my business BUT YET OFTEN FORGOTTEN/LOST in work.’
Balbir Singh
Vice President, Motorola Electronics Pte Ltd (Singapore)
‘It helps to challenge my pre-conceived ideas/or changes my on-going change management in my organisation. It gives me new perspective in areas that I need to modify or review to make it successful.’
Chang Wing Yong
Head, Sub Region 2, Roche Diagnostic (M) Sdn Bhd (Malaysia)
‘To take a week out from the normal and interact with peers from other countries and businesses allowed me to assess my own thoughts and build effective models and concepts into my thinking.‘
Tony Wojciechowski
CEO – Elect, National Pharmacies, (Australia)
‘Very good case studies for learning about strategy and especially leadership and managing changes in organisations.’
Thomas A. Pabst
Director, KSB Aktiengesellschaft (Germany)
‘The need for constant assessment of how well we know our customers and how we are providing them with what they want. CE as the market sensor.‘
Yu Pang Fey
President & Chief Executive, Singapore Turf Club (Singapore)
‘I learnt a lot from the professors, including meeting and networking with other CEOs.’
Zeya Thura Mon
CEO, Gunkul Engineering Supply Co. Ltd (Myanmar)
‘The interactions and exchanges with other senior professionals have been particularly beneficial.’
Chua Lai Chwang
Head of Development, Barclays Technology Centre (Singapore)
‘In my day-to-day role as Managing Director, it’s so hard to step back and really look around. Taking time out to attend JOCE has really opened my eyes, challenged my thinking and renewed my vigour and enthusiasm for whatever lies ahead.‘
David Stewart
Managing Director, Goulburn-Murray Water (Australia)
‘Classes were stimulating and materials/case studies were relevant, “today” issues.‘
Ian Kok
Executive Director, Niro Ceramic Sales & Service (M) Sdn Bhd (Malaysia)
‘The greatest take-away from this programme is the understanding and knowledge to manage changes in our business environment.‘
Ricky Tan
Chairman, Kinderworld Education Group Pte Ltd (Singapore)
Some of our past participating companies include:

  • KSB Seil Co Ltd
  • Muscat Electricity Distribution Company
  • King Fahd International Airport Saudi Arabia
  • TEE Land Limited
  • Microsoft Operations Pte Ltd
  • Barclays Technology Centre
  • Pte Ltd
  • Loscam Ltd
  • KSB Aktiengesellschaft
  • National Kidney Foundation
  • Goldilocks Bake Shop Inc.
  • Dou Yee International Pte Ltd
  • Deutsche Bank
  • PT Niro Ceramic Sales Indonesia
  • Wearnes Automotive Pte Ltd
  • Maekyung Media Group
  • Morgan Ceramics Asia Pte Ltd
  • Cargill Tropical Palm Holding Pte Ltd
  • Siltronic Singapore Pte Ltd
  • Marsh (Singapore) Pte Ltd
  • Niro Ceramic Sales & Services (M) Sdn Bhd
  • Wildlife Reserves Singapore
  • Atlas Sound & Vision Pte Ltd (Singapore)
  • WBL Corporation Limited
  • PT Holcim Indonesia Limited
  • Roche Diagnostics (Shanghai) Ltd
  • MINDEF, Singapore Armed Forces
  • RHT Law LLP
  • Motorola Electronics Pte Ltd
  • Mumbai International Airport Pvt Ltd
  • Nepa Projects & Investments Limited
  • SMRT Corporation Ltd
  • Moët Hennessy Asia Pacific
  • Guangzhou Pearl River Rubber Tyre Ltd
  • Singapore Sailing Federation
  • Meritus Hotels & Resorts
  • 99X Technology Ltd
  • Mecomb Singapore Pte Ltd
  • Trinity Television Pte Ltd
  • Agency for Integrated Care
  • Jason Electronics (Pte) Ltd
  • Catlin Singapore Pte Ltd
  • Singapore Turf Club
  • Natsteel Holdings Pte Ltd

The leading provider of learning and development programmes in Singapore.

The Singapore Institute of Management (SIM) is a leading provider of higher education and professional training in Singapore. It was founded in 1964 as a not-for-profit management institute, a spin-off from the Economic Development Board. SIM accomplishes its mission of education and lifelong learning through three distinct educational arms – SIM University, SIM Global Education and SIM Professional Development – each catering to a specific market segments of learners.

SIM Professional Development (SIM PD) has played a leading role in providing learning and development (L&D) solutions to professionals and corporations in Singapore and the Asia-Pacific region. Over 11,000 professionals benefit annually from the vast selection of short executive training programmes offered by SIM PD. Its customised in-company training programmes help companies optimise effectiveness in various fields of management and human resource development.

Our dedication to providing quality programmes and professional services has also won us recognition from HR practitioners who have voted SIM PD as the Preferred Management Training Firm and Preferred Sales Training Firm awards for the third year running in the 2012 HR Vendors of the Year awards from the Human Resources magazine.

About SIM

If you are seeking a holistic breakthrough based on authentic accounts and cumulative experiences of fellow CEOs across industries and geographical boundaries, then The Job of the Chief Executive (JOCE) programme is for you.

Now in its 34th run, the prestigious JOCE programme will meet the myriad of challenges confronting today’s CEOs with both a current, real-world approach and the cumulative wisdom gleaned from serving over 1,250 JOCE alumni over the years. Experience “iron sharpening iron” with fellow CEOs, critique the programme leaders’ postulations and thereby re-crystallise your insights on the multi-faceted role of a CEO.

Welcome to the transformation experience of JOCE 2014 and I look forward to seeing you on July 13, 2014.

Ronald Tan
Executive Director
Singapore Institute of Management
Register Now Indicate Interest
Prof. Anil Gupta
Professor of Strategy and Globalisation
University of Maryland
Smith School of Business
Prof. Mark Huselid
Professor of Human Resource Management
Rugters University
School of Management and Labor Relations
Prof. Paul Tesluk
Professor of Organisational Behaviour
University at Buffalo
The State University of New York School of Management
Participants can only register using one discount scheme. Terms & Conditions apply.

Terms and Conditions:

  1. Hotel Reservation (For Foreign Delegates): Please contact us for assistance in hotel reservations.
  2. Registration and Payment: A place will be reserved for you upon receipt of your registration by fax/email. Payment must be made by the closing date stated. All cheques/bank drafts must be made payable to ‘Singapore Institute of Management’, crossed and marked ‘A/C payee only’ with the programme title(s) indicated on the back of the cheques. Mailing address can be found at the bottom of this brochure.
  3. Transfer of seats: Seats are transferrable provided the transfer is made to a suitable candidate from the same company. A written request for transfer must be made by the registered participant.
  4. Cancellation, deferment and refund of fees: Participant who wishes to withdraw from or defer the programme must submit a written request more than 30 days before the commencement date. Participant who cancels or defers the application 30 days before the commencement date shall be liable to pay the percentage of the programme fee set out as follows:
    1. 30 days before commencement date: 25% of programme fee.
    2. 29 to 8 days before commencement date: 50% of programme fee.
    3. 7 days or less before commencement date: 100% of programme fee.
    4. Deferred participation is only for one year. Participant must attend the next run of the programme, failing which the programme fee will be forfeited. Deferred participant will be required to pay fee increase, if any.
  5. Changes to Programme: Changes in programme date, time, fees and speakers may occur due to unforeseen circumstances. However, SIM will ensure that every effort will be made to inform participants of the change. SIM reserves the right to cancel the course due to unforeseen circumstances.
Customised Learning and Development Solutions: For enquiries, please call us at +65 6248 9409 or email us at